Chai Sutta Bar: A Successful Model in the Tea Café Business in India?
| Case Code: LDEN195 Case Length: 12 Pages Period: 2016- 2023 Pub Date: 2023 Teaching Note: Not Available |
Price: Rs.200 Organization : Chai Sutta Bar Private Limited Industry :Food & Beverage Countries : India Themes: Entrepreneurship |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In the months of January- February 2023, India-based tea café chain Chai Sutta Bar Private Limited (CSB) opened 41 outlets in various cities of India. These outlets were opened in cities such as Mumbai, Pune, Udaipur, Vapi, Shimla, Ballia, Malerkotla, Jammu, Mandi, Dombivli, Gandhinagar, Hyderabad, Mohali, McLeodganj, and Varanasi. Anubhav Dubey (Dubey), Chief executive Officer (CEO), Chai Sutta Bar, said, “We are thrilled to open these new outlets and expand our tea franchise. Our goal is to bring our delicious tea to more people and create a more convenient experience for our customers. We look forward to seeing our customers enjoy our tea and appreciate their feedback as we continue to grow our business.” The launch of these outlets was part of the company’s aggressive expansion plan..
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